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Senior Marketing Technology Manager

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The role:  Senior Marketing Technology Manager

Betfair International are looking for a Senior Marketing Technology Manager to join our team in Dublin.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission-aligned

Are you our next star player?

As a Senior Marketing Technology Manager, you will be responsible for leading a team of Marketing Tooling experts who manage the onboarding & optimisation of our technology stack. The role offers the opportunity for an ambitious person to work closely with a best-in-class marketing team and actively assist in delivering improvements to our application of existing marketing tooling while continuously reviewing and implementing new solutions.

The successful candidate will work in collaboration with all members of the Marketing team to ensure requirements and input into our strategy as well as overseeing the implementation of solutions to our customer experiences.

Why we need you:

  • To be recognised as a subject matter expert for marketing technologies.

  • Contribute to the development of our Digital and MarTech strategies to increase online traffic to the company website, tracking campaign performance; and advising updates and improvements to the website as needed along the way.

  • In your role, you will be responsible for having hands on experience developing and delivering the MarTech tooling strategy to better serve business outcomes

  • Identify & onboard critical improvements to the operational processes that power our Marketing programmes & player proposition.

  • Enable the organization to use data, solutions and testing plans to continually optimize and maximize the customer experience to deliver on international business goals.

  • Create and maintain a Marketing Metrics Dashboard to provide conversion visibility to the business.

  • Working with stakeholders to develop a close working relationship make recommendations for marketing optimisations and tools where relevant

  • Recruit, train and maintain a best-in-class MarTech team.

Who we’re looking for:

  • Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of marketing campaigns.

  • Must have a strong knowledge of the marketing KPIs upon which business decisions are based and a good understanding of how other divisional teams operate

  • The successful candidate will have experience within a similar role and possess a passion for the brand

  • Preferred: Experience with Marketing Technology platforms such as AdTech vendors: Ad Servers, Tag Management, & CRM Tech; Data Analytics solutions such as Google Analytics; as well as Content Management solutions to deliver enhanced customer experiences.

Behavioural Competencies

  • Customer Obsessed: builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations; builds and delivers solutions that exceed customer expectations.

  • Commercially Savvy: continuously monitoring developments & changes in the market and anticipate where customers and business may be impacted to mitigate risk or deliver market advantage. Constantly explores and analyses future scenarios and possibilities to respond to change and shape the future.

  • Talent Focused: demonstrates a strong commitment to the development of talent; recommends and supports development activities in preparation for future roles; invests time to coach and mentor others.

  • Quality Decision Maker: ability to make long and short-term decisions at pace considering various inputs and through collaborating effectively.

  • Business Insights: has a nose for business, uses insights to impact commercial drivers through areas where Digital & MarTech teams can support the business

  • Naturally inquisitive mind-set: Wants to understand behaviour, look for patterns, find new problems/solutions.

What’s in it for you?

Our experience-based salaries are competitive.

Your package will include:

  • Discretionary annual performance bonus

  • 30 days paid leave

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)

  • Personal life insurance and income protection

  • The option to join our company pension scheme

  • A personal interest allowance to let you learn something new or pursue a hobby

  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

  • Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

  • 26 weeks Maternity leave at 100% pay & 4 weeks secondary leave pay (paternity) at 100% pay

  • Access to an onsite gym.

The Group

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:  talent@flutterint.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Want a seat at the table? Apply now!

We will aim to respond to you as soon as possible. If you’re the right fit for the role, you will be invited to a phone/zoom interview.

Find your passion with Betfair International.

Senior Marketing Technology Manager

  • Ireland Office
  • Technology Group
Apply Now

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