The role: Paid Search Associate.
We are looking for an Associate to assist with our Search and Programmatic paid media channels, reporting to the Manager of Programmatic to be based in our US office.
Please note that the successful candidate will need to come into the Cherry Hill office 1-2 times per week.
Are you our next star player?
This Associate role will play a pivotal role within the paid media team responsible for the PokerStars brand in the US market. This team is responsible for growing the player base in the US market by acquiring new customers at an efficient rate. This will achieved by expert understanding and implementation of best in class optimization practices across both Search and Programmatic media. An understanding of the overall digital media ecosystem will be imperative to being able to operate across two paid media channels.
This role will be hands on keys for search campaigns, and work closely with international counterparts that are hands on keys for programmatic campaigns. Deriving insights in order to push both channels forward will be a cornerstone of this role.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission-aligned.
Why we need you
Reporting directly to the Manager of Programmatic, the Associate will:
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Work to plan, execute, optimize, and report out on search and programmatic campaigns spanning from CPA focused buys to awareness initiatives.
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You will be able to navigate real time bidding platforms such as DV360, Google Ads, and potentially other DSP partners.
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You can consistently track spend levels across campaigns and be responsible for billing associated with the campaigns.
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An in depth understanding of performance media and how your respective channels fit into the larger marketing mix and can drive business results.
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Come up with new and innovative ways to work with partners across both ad buying platforms and ad tech platforms that can improve overall performance.
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Be able to document your success in an executive facing manner
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Execute & debrief on key tests that improve business learnings to strengthen our advertising playbook
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Set and crush goals on a weekly, monthly & annual basis
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The ability to execute campaigns in a fast-paced environment with strong attention to detail
Who we’re looking for
Your experience:
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Minimum of 1-3+ years in a paid search role on the agency or client side.
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Bachelor’s degree (B.S. / B.A.) in marketing, advertising, or related field preferred
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At a minimum have a strong desire to learn about the programmatic landscape or even have experience with hands on buying through a DSP.
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Experience with Google Ads, Apple Search Ads, DV360, and possibly additional DSPs.
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Experience with app download campaigns and app attribution platforms
Your skills:
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Able to work with the manager of paid search and programmatic to improve the overall channel, this includes learning from them but also sharing out ideas for improvement.
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Excellent verbal and written communication skills
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Proficient in excel and power point
Requirements:
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Strong understanding of direct response advertising & thrive in a results-driven environment
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A team player that can collaborate with other team members to package results in a cohesive manner that is executive facing.
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Data driven mentality that can build on learnings to improve business performance
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Always brings a positive attitude on game day
What's in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus.
Your package will include:
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100% paid health, dental and vision insurance for you and a substantial employer contribution towards your qualified dependent coverage
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6 weeks+ paid leave
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life assurance, and short term and long-term disability, at no cost
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a generous 401(k) plan with a 6% employer match and no vesting or waiting period
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a personal interest allowance to let you learn something new or pursue a hobby
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looking to extend your family? You will receive a cash gift of $1,500 for your new addition whilst working for us
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26 weeks primary (maternity) carer leave at 100% pay & secondary carer leave pay (paternity) at 100% pay
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in-house training and development to develop your skills, progressing your career
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free fresh fruit, snacks and drinks in the office
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wellness initiatives
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social events.
About the Group
PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@flutterint.com
Please note we cannot accept general applications; this inbox is just for providing support to those who need it.
Want a seat at the table? Apply now!
We will aim to respond to you as soon as possible. If you’re the right fit for our role, you will be invited to a phone/zoom interview.
Find your passion with PokerStars.
