The role: Marketing Data Delivery Executive
Betfair International are looking for a Marketing Data Delivery Executive to join our team in Dublin.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission aligned.
Are you our next star player?
The Marketing Data Delivery Executive is a pivotal role in the Betfair International Digital & MarTech team. The person will work very closely with our CRM teams to ensure flawless data delivery for all our marketing campaigns. We will create innovative solutions across international markets, that drive value both for customers and organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.
Why we need you:
Reporting directly to the Senior Executive – Marketing Data Delivery, the Marketing Data Delivery Executive will work to deliver best in class marketing experience for our players. You will also work on the CRM Data Roadmap to implement best practices and efficiency initiatives for our marketing tech stack. You will work closely with the Planners, Creation & Innovation Experts and Campaign Managers, balancing competing priorities and delivering accurate comms to our players.
Other responsibilities include:
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Own CRM data delivery process for BAU and automated processes running via multiple channels.
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Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
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Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in our campaign flows.
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Manage build, QC and delivery of targeted marketing campaigns across our international markets, including automated and triggered programmes for various customer segments and life stages.
Who we’re looking for:
You will be working towards becoming a subject matter expert when it comes to marketing data and responsible for effective and timely end-to-end delivery of CRM programs across Email, SMS, Push, Web Messaging and Social channels. You will understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues.
You will support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes. You will own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.
As the ideal candidate you will have:
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Understanding of data management and CRM best practice within multi-channel communications.
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Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
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Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes.
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Strong understanding of CRM segmentation and database marketing
What’s in it for you?
Our experience-based salaries are competitive.
Your package will include:
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Discretionary annual performance bonus
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30 days paid leave
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Health and dental insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and income protection
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The option to join our company pension scheme
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A personal interest allowance to let you learn something new or pursue a hobby
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External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
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Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
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26 weeks Maternity leave at 100% pay and 4 weeks secondary leave (paternity) at 100% pay
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Online Discount Scheme, including discounted shopping and cinema vouchers
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Access to an on-site gym.
The Group
Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@flutterint.com
Please note we cannot accept general applications; this inbox is just for providing support to those who need it
Want a seat at the table? Apply now!
We will aim to respond to you as soon as possible. If you’re the right fit for the role, you will be invited to a phone/zoom interview.
Find your passion with Betfair International.
