The role: Senior Online Media Executive
We are looking for a Senior Online Media Executive to join our digital team in Dublin. This person will play a key role in delivering all major brand campaigns in the digital space, while also using online media as a key channel for direct acquisition for the business ensuring commercial and campaign demands of the business are met.
The senior status within the team means the candidate will be a key point of contact with numerous teams within the wider marketing and commercial functions, as well as coaching other team members on issues and Online Media best practices.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission-aligned.
Are you our next star player? Why we need you:
The responsibilities of the role: In your position you'll run large Online media campaigns in Brazil.
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Campaign Execution: Understanding the target audience and building campaigns which will deliver strong results across both brand and acquisition. Ensure best practices and quality assessment protocols are followed in every campaign.
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Media Partner management: Building relationships with key media vendors, evaluating and negotiating placement opportunities with media partners that fulfil brand goals and profit targets for new customer acquisition.
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Media Agency management: Work alongside our media agencies in each region to develop and optimize our brand campaigns
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Manage and drive profitable customer acquisition through Paid Social and Display campaigns.
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Campaign Analysis and optimisation: Responsible for managing and optimizing the online media campaigns to ensure we are delivering positive return on investment and making spend decisions based on performance.
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Testing: Formulating digital testing plans to improve current campaigns and managing end to end testing processes
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Market & Competitive Intelligence: Consistently Supervising the marketplace, competitive landscape, industry trends, and third-party data sources.
Who we’re looking for
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Fluent Portuguese speaker is a bonus but not a necessity.
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Experience working in a campaign management capacity in digital advertising/marketing and/or Direct Response Marketing with a focus on digital.
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Someone who is enthusiastic about learning and developing and thrives in a fast-paced environment.
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Can work very well autonomously as well as being a team player.
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Good at analysing online issues and opportunities as well as providing and implementing recommendations to improve campaigns.
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Experience owning relationships with multiple media partners and/or agencies. Must have good knowledge and experience across social media platforms, display advertising (direct/programmatic), ad-servers, ad-tracking, direct response marketing.
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Strong analytical / reporting skills with the ability to make data-justified business decisions.
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Excellent communication skills with the ability to communicate effectively with all levels within the business.
What’s in it for you? Our experience-based salaries are competitive.
Your package will include:
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Discretionary annual performance bonus
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30 days paid leave
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Health and dental insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and income protection
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The option to join our company pension scheme
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A personal interest allowance to let you learn something new or pursue a hobby
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External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
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Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
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26 weeks Maternity leave at 100% pay and 4 weeks secondary leave (paternity) at 100% pay
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Online Discount Scheme, including discounted shopping and cinema vouchers
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Access to an on-site gym.
What happens next?
If you are what we’re looking for, next up will be a phone interview. And if that goes well, we will meet you for a final interview!
The Group
Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming, and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible, and sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@flutterint.com
Please note we cannot accept general applications; this inbox is just for providing support to those who need it.
Want a seat at the table? Apply now!
