The role: Marketing Planning & Projects Manager – Maternity Cover - Betfair International
We are looking for a Marketing Planning & Projects Manager to join our International Marketing team on a 12 month maternity leave cover.
Are you our next star player?
Reporting to the Head of Brand Strategy & Planning, Betfair International you will lead on our end-to-end go-to-market planning process within Betfair’s International markets.
The International Marketing team are responsible for growing the Betfair brand in our key target regions in Europe and Latin America, and your role will be a vital enabler in scaling our operational capacity to deliver against this ambition. Our growth plans for 2023 are highly aspirational, but increasingly complex due to the range of internal stakeholders, third party agencies, markets and large budgets involved. As such, we’re looking for someone who is exceptionally well organised and possesses strong stakeholder management skills, to ensure our marketing vision is delivered on time and within a robust planning framework.
Leading one Executive reporting to you directly, you will play the central role in managing Betfair’s external agency resource. From managing competitive pitch processes and quarterly business reviews, to contract negotiations and billing, you will ensure the smooth running of our marketing operations and best-in-class agency support in International markets.
Working across Brand, Digital, CRM and Commercial your role will be central to co-ordinating a function that brings together a singular cohesive vision across all BF INTL verticals. By delivering a consistent monthly planning and reporting cycle, your team will support strategic alignment with commercial stakeholders and ensure campaign outcomes are surfaced beyond the Marketing team.
Why we need you
Your role will include:
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Lead the end to end planning cycle for Betfair International, ensuring all teams are adhering to timelines and delivering through the line campaigns. The Planning & Project manager will create a planning process that breaks down the silos within marketing and will bring together all the plans into a coherent framework ensuring that right teams external to marketing such as insights and measurement are brought into the process at the relevant time.
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Own the monthly marketing planning and reporting cycle, concatenating inputs from Brand, Digital and CRM teams to play back marketing plans and performance to stakeholders around the business. The Planning & Projects Manager will look to continuously improve how marketing reports on performance and presents plans.
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Working closely with Procurement and Finance teams to manage new agency contracts and renewals, billing processes and developing Group capabilities to manage FX rate liabilities for large media transactions
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Manage tender processes for new agencies, ensuring Betfair is set up for success with the very best local media agencies in all our International target markets.
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Support on the management of media agencies to ensure Betfair receives an outstanding level of service in all regions. Eg, coordinating Quarterly Business Reviews, sourcing weekly/monthly market insights, mapping of agency strengths and capability gaps, etc
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Representing the Marketing team within major, regionally agnostic, cross-functional projects.
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Working with finance and commercial to co-ordinate marketing input into the annual and quarterly budgeting process. Ensuring teams have the right information to build budgets and ensuring signed off numbers are communicated to the marketing teams and teams are working off the right budget numbers.
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Managing documentation of regulatory changes including the marketing compliance framework and current marketing best practice per region.
Who we’re looking for
Your experience:
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Experience in a fast-moving ecommerce environment
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Significant agency management experience
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Commercial acumen and a will to deliver projects that impact brand metrics
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Experience managing a team
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Strong Excel & PowerPoint skills
Your behaviours:
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Resilience: Resilient and confident under pressure, comfortable in dealing with ambiguity and managing multiple simultaneous projects
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Customer obsessed: Quickly gains an understanding of what drives Sports bettors, executing customer-centric campaigns that deliver against their motivations
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Quality obsessed: gets it right first time
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Stakeholder management and influencing skills: comfortable operating at pace to a high standard, despite requiring the involvement of multiple stakeholders across multiple countries to deliver results. Actively builds a network of effective relationships across Flutter. Can get things done both through formal channels and informal networks
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Fast learner: Learns quickly when facing new situations. Experiments to find new solutions. Takes on the challenge of unfamiliar tasks and extracts lessons learned from failures or mistakes
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Comfortable both in detail and in stepping back to consider long term strategy
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus.
Your package will include:
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30 days paid leave
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Health and dental insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and income protection
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The option to join our company pension scheme
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A personal interest allowance to let you learn something new or pursue a hobby
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Looking to extend your family? You will receive a cash gift of 1,000 (EUR/GBP) for your new addition whilst working for us
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26 weeks Maternity leave at 100% pay & 4 weeks secondary leave pay (paternity) at 100% pay
The Group
Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@flutterint.com
Please note we cannot accept general applications; this inbox is just for providing support to those who need it.
Want a seat at the table? Apply now!
