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Betfair International Sports Director

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The role: Betfair International Sports Commercial Director

We are looking for a Sports Commercial Director to join our Commercial team in our Dublin office.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission aligned.

Are you our next star player?

The role will be part of the Betfair International LT with accountability for the portfolio of licensed businesses sports P&L. The role will be responsible for setting sports country long-term plans and working with multiple functions & UKI division to deliver these. This will involve managing our budgets across all regions, understanding market dynamics & performance, defining cross functional objectives, and ensuring aligned delivery of excellent local customer experience.

Why we need you?

As a member of the Betfair International Leadership Team, the role will play a pivotal role delivering our broader International strategy and working together to ensure the successful achievement of the Betfair International brand business goals.

Key responsibilities include:

  • Lead a high performing team that can work effectively across functions.

  • Understand market dynamics, competitors, consumers, business performance & key leavers for driving for performance in each of our markets.

  • Define our long-term sports vision in each of our markets and create a long-term business plans alongside subject matter experts to achieve this.

  • Communicating our strategy effectively throughout both the International, UKI & Group divisions.

  • Manage budget allocation across our Sports licensed markets including revenue, generosity, sports margin & marketing.

  • Work closely with leaders of customer facing teams on resource planning to deliver across each of our regions.

  • Work with procurement teams to achieve group deals with suppliers that are aligned to our international objectives.

  • Work with the Trading Director to manage our risk & trading operation across sportsbook & exchange.

  • Work with the CRO function to manage our risk in our active markets & ensure we remain compliant.

  • Work with leaders of customer facing teams on defining shorter term objectives and key results.

  • Work with Head of product for Betfair International to effectively allocate product & technology resources across the portfolio of licensed regions, working closely with product delivery teams.

  • Work with the Betfair International LT to drive an engaging culture with the goal of developing staff for progression through the org

Who we’re looking for:


  • Big Thinker: constantly explores and analyses future scenarios and possibilities to help respond to change and shape the future; drives self and others to pursue opportunities that will create sustainable value for the Flutter group.

  • Commercially Savvy: makes it their business to be aware and anticipate emerging external factors and changing market dynamics; constantly explores and analyses future scenarios and possibilities to respond to change and shape the future; has deep understanding of business drivers and the industry to guide decisions and lead others

  • Customer Obsessed: builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations; builds and delivers solutions that exceed customer expectations; prioritises customer satisfaction and builds commitment in others to provide outstanding service.

  • Talent Focused: demonstrates a strong commitment to the development of talent; recommends and supports development activities in preparation for future roles; invests time to coach and mentor others; is a talent magnet, capable of identifying, attracting, selecting and developing diverse top talent.

  • Quality Decision Maker: makes quality, long and short-term decisions at pace considering various inputs and through collaborating effectively; provides tools to empower teams to make decisions; regularly practices and encourages cross-functional problem solving and decision making.


  • Demonstrable experience of creating multi-faceted, multi-year strategies that drive commercial performance.

  • Strong leadership qualities and a proven ability to motivate and influence people to deliver results.

  • Demonstrable experience of leading at scale to successfully deliver against strategic objectives.

  • Extensive experience of stakeholder management, including C-suite

What’s in it for you?

Our experience-based salaries are competitive.

Your package will include:

  • Discretionary annual performance bonus

  • 30 days paid leave

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)

  • Personal life insurance and income protection

  • The option to join our company pension scheme

  • A personal interest allowance to let you learn something new or pursue a hobby

  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

  • Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

  • 26 weeks primary carer leave, and 4 weeks secondary carer leave

  • Access to an onsite gym.

About the Group

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Want a seat at the table? Apply now!

We will aim to respond to you as soon as possible. If you’re the right fit for the role, you will be invited to a phone/zoom interview.

Find your passion with Betfair International.

Betfair International Sports Director

  • Dublin, Ireland
Apply Now

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