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Customer Marketing Manager

Mast Jobs

Job title: Customer Marketing Manager

Location: Dublin or Malta

Overview of the role:

We are looking for a Customer Marketing Manager to join our PokerStars Marketing team (part of Flutter International).

This is your chance to be an important part of the world’s largest gaming organization – Flutter Entertainment. An integral part of the Flutter family, PokerStars is the world’s leading poker brand with customers all over the globe.

Reporting into the Head of Customer Marketing, your primary responsibility will be creating customer communication plans which deliver on our commercial objectives. You will lead on the creation of detailed customer communication plans, targeting strategies, development of actionable insights in customer communications and the generation of communication that engages customers through a strong brand story and personalized narrative. You will oversee the communication analysis and test & learn plans that consistently improve performance and enable clear reporting and recommendations to a range of senior stakeholders across marketing and commercial.

Central to this role is to ensure that PokerStars Customer Marketing strategy grows both customer engagement and value through automated, best-in-class communication bringing the brand to life and personalizing our customer content across all channels whilst meeting regulatory and legislative requirements.

Our recently renovated Dublin office is the perfect place for team collaboration and individual growth. It hosts 2 cafes, a games room, gym and an abundance of meeting rooms catered for groups of all sizes. We also run regular social and well-being initiatives, from annual sports days to weekly nail technicians on-site.

What you’ll do:

As a Customer Marketing Manager, you will maximise overall brand and channel engagement, increase the size, marketability and value of the PS brands’ customer bases through a variety of lifecycle strategies aligned to business and marketing outcomes ultimately activating more customers, keeping more of them engaged for longer and distributing bonus investment appropriately to result in greater value for the PokerStars business.

This individual will work closely with the Commercial, Marketing, Insight, Data, Product and MarTech teams along with other teams across the business. They will be the key point of contact for all communication planning across the markets you work on.

Key responsibilities:

  • Work closely with commercial, generosity and marketing counterparts to develop a communication strategy and plan which increases customer value and engagement, with a focus on ensuring communications are relevant and personalised speaking to the customer throughout their lifecycle as on brand.

  • Be responsible for the development of communication plans and briefs to ensure successful execution of customer communication which deliver upon commercial objectives.

  • Contribute to liquidity strategies, plans and frameworks to deliver upon objectives holistically across marketing

  • Contribute to marketing effectiveness initiatives with the aim of delivering agile execution of marketing which met the needs of commercial

  • Contribute to the development and implementation of the Customer Contact Strategy and supporting Technology improvements with the aim of delivering improved, efficient and personalised communication to our customers

  • Ensure compliance with local regulations & guidance

  • Provide guidance on the right KPIs to track performance

  • Identify opportunities for value driving activity in line with commercial priorities and prioritise actions based on best forecast outcomes backing up recommendations with research and / or data driven insight.

Develop a seamless relationship across the commercial, generosity and marketing teams acting as the connection between the business and the Customer through innovative and effective planning

What you’ll bring:

  • Previous experience within a similar position across multiple markets

  • Experience of managing a range of customer communication channels and CRM programmes that provide a best-in-class customer experience and drive improved commercial performance.

  • Experience in creating execution plans and working with stakeholders to deliver campaigns

  • Experience of taking large amounts of data and insight and driving improvements in customer communication and engagement as a result

  • Experience of Communication platforms – Email, Push Messaging, In-App

  • Good Understanding of segmentation and targeting

  • Delivery focused

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

  • Discretionary annual performance bonus

  • 30 days paid leave

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)

  • Personal life insurance and income protection

  • The option to join our company pension scheme

  • A personal interest allowance to let you learn something new or pursue a hobby

  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

  • Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

  • 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

  • Access to an onsite gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.

Customer Marketing Manager

  • Dublin, Ireland / Saint Julian's, Malta
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