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Casino Content Manager

  • Saint Julian's, Malta / Cluj-Napoca, Romania / Dublin, Ireland / Leeds, United Kingdom / London, United Kingdom
  • Permanent
  • Full time 40 hours
  • Betfair International
Mast Jobs

Job title: Casino Content Manager

Location: Leeds, London, Dublin, Malta or Cluj

Overview of the role:

We are looking for a Casino Content Manager to join our Betfair International Gaming team (part of The Stars Group and Flutter International). The role is open in Leeds, London, Malta, Dublin or Cluj, with the expectation of working from our office 1-2 times a week, or more if you like our amazing new offices. As our teams work primarily in Romania, travel to other locations will be required, with the opportunity to visit our colleagues in Cluj but also in Dublin, Leeds and Malta.

What you’ll do:

The Casino Content Manager will support the definition & execution of a strategy for how Betfair International can leverage and improve its significant game portfolio & 1st party and 3rd party game supplier partnerships (in-house & external) to create a differentiated and market leading mobile led gaming offering.

Reporting to the BFI Gaming Head of Product & OPS, the Casino Content Manager will:

  • Responsible for curating a roadmap of in-house and 3rd party games that are released and promoted, aligned with key partners in Commercial, Marketing and Product and optimised based on performance analysis.

  • Device & implement an effective RTP strategy in line with market trends to optimize commercial performance

  • Articulate and implement a strategy to improve Betfair International Jackpot proposition

  • Drive development of in-house and 3rd party content based on customer insights in order to deliver differentiated experiences for Betfair International customers as well as maintaining relationships with partners to ensure ongoing mutually beneficial partnerships

  • Negotiate on best-in-class content deals and align with other gaming brands across the Flutter Group

  • Work with colleagues in Commercial, Product & Tech teams across the Group to identify and onboard new content partners and games

  • Own and optimise Betfair International content positioning and site layouts and work with Product, Commercial, SEO and Operations partners to ensure our sites & apps serve customer demand

  • Contribute to financial performance through optimisation of range and position of games based on individual game margin optimisation and supplier revenue share agreement

  • Own relationship with Operations and resolution of customer queries and issues related to Betfair International gaming content

  • Ensure accurate compliance / localization for all gaming products in the selected markets

  • Provide regular updates on content performance and delivery progress against roadmap deliverables

  • Line management of 3 Executives

What you’ll bring:

  • Strong industry experience with excellent domain expertise in particular with regard to slots, live casino, gaming content providers and gaming generally. Awareness of the regulatory, cultural and product intricacies associated with operating numerous gaming products in multiple markets

  • 5-7 years proven experience working in an e-commerce or m-commerce environment, ideally in a B2C role

  • 2-3 years’ experience in people management

  • Fluency in English is essential, knowledge of a further foreign language (Portuguese, Spanish, Italian) is an advantage


  • Customer obsessed: you will put the customer at the heart of all decision making and champion the concept within the business, as well as be dedicated to meeting the needs of internal customers

  • Commercially savvy: you will develop a strong understanding of business KPIs and the levers to drive performance, as well as the wider market context, all while doing what is right for the customer

  • Analytical thinking: you are highly analytical, have a good attention to detail and are an excellent problem solver with a capability of identifying trends. Proficient in excel, google analytics, Looker and capable of training others in your area of expertise

  • Experience of report writing and presentation skills with excellent knowledge of presentation tools; structured thinking and a clear ability to effectively shape senior stakeholder’s decision making

  • Wins together: you will have excellent stakeholder management skills, gain trust and support of others, can establish and engage networks to get stuff done and seek out opportunities to partner across organisational boundaries

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards;

  • Discretionary annual performance bonus

  • Generous paid annual leave

  • Health and Dental Insurance for you, your partner and any dependants (if you all live at the same address)

  • Life Insurance and Income Protection

  • Opportunity to join our company pension scheme

  • Self development funding to support both your career and personal development

  • Generous family friendly policies

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at

Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here:

The group:

Betfair International is a proud member of the Flutter Entertainment family, a worldwide leader in sports betting, gaming, and entertainment. We're not just another company; we're part of the FTSE 100 index on the London Stock Exchange. What sets us apart is our exceptional blend of brands, top-notch products, and a global presence that spans across 40 countries. What truly defines us is our commitment to ensuring that the thrill of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide

Casino Content Manager

  • Saint Julian's, Malta / Cluj-Napoca, Romania / Dublin, Ireland / Leeds, United Kingdom / London, United Kingdom
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