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Head of Affiliate Marketing, Betfair International

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Job title: Head of Affiliate Marketing, Betfair International (12-month maternity cover)

Location: Malta, London or Dublin

Overview of the role:

As the Head of Affiliate Marketing, you will be responsible for leading our affiliate marketing team, developing and maintaining strategic partnerships, and driving growth through our affiliate program. The ideal candidate will have extensive experience in performance marketing and relationship management with a proven track record leading a team.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

  • Partnership Management: Support the affiliate marketing managers to build and maintain strong relationships with key affiliates across both sports & gaming verticals, ensuring mutual growth and profitability.

  • Program Development: Optimise the Betfair affiliate program across key international markets to attract new affiliates and retain/grow existing partners.

  • Performance Analysis: Monitor, analyse, and report on affiliate channel performance, using data-driven insights to inform strategy and improve channel ROI.

  • Budget Management: Be responsible for the affiliate marketing budget, ensuring cost-effective strategies that drive significant returns.

  • Collaboration: Work closely with the rest of the Betfair Digital and Marketing teams to ensure alignment and integration of affiliate marketing with broader marketing initiatives.

  • Compliance: Ensure all affiliate marketing activities comply with industry regulations and company policies; enhancing existing processes to support the team and channels objectives.

What you’ll bring:

  • 5 years of experience in affiliate marketing or other relevant performance marketing discipline

  • Experience in the sports betting and real money gaming industry preferred but not essential

  • Proven experience in leading and managing affiliate programs and teams. We are looking for an excellent communicator with the ability to build and maintain strong relationships with affiliates.

  • Experience of delivering new customer acquisition growth across multiple markets

  • Strong analytical mindset and skills with the ability to interpret data and make data-driven decisions to inform negotiations.

  • Ability to thrive in a fast-paced environment and adapt to changing market conditions.

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

  • Discretionary annual performance bonus

  • 30 days paid leave

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)

  • Personal life insurance and income protection

  • The option to join our company pension scheme

  • A personal interest allowance to let you learn something new or pursue a hobby

  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

  • Looking to extend your family? You will receive a cash gift for your new addition whilst working for us

  • 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

  • Access to an on-site gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here:

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.

Head of Affiliate Marketing, Betfair International

  • Saint Julian's, Malta / Dublin, Ireland / London, United Kingdom
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