As our Marketing Manager, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, WhatsApp, SMS, and In-app Marketing to achieve retention KPIs.
Responsibilities:
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Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
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Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
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Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
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Work with CRM, Content and Acquisition teams to drive retention.
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Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.
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Responsible for the revenue for a particular game/product line
Leadership Skills
Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.
Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.
Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.
Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.
Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.
Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.
Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honour and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.
Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient.
Requirement
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5+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
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Knowledge of tools such as WebEngage and Clevertap.
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Experience with user retention and engagement strategies.
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An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
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Good understanding of CRM, Push Notifications, Whatsapp, SMS marketing and mobile marketing.
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Understanding of databases, SQL, Tableau etc is preferred
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Must have worked on Marketing automation platforms like Clevertap / Moengage / Webengage
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Understanding of the consumer cohorts and RFM segmentation
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Ability to effectively communicate and manage relationships with external vendors and partners.
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Ability to manage and mentor a team
