Job title: Marketing Data Delivery Executive - 4 month fixed-term contract
Location: Malta
Overview of the role:
Betfair International are looking for a Marketing Data Delivery Executive to join our team in Malta. The Marketing Data Delivery Executive is a pivotal role in the Betfair International Digital & MarTech team. The person will work very closely with our CRM teams to ensure flawless data delivery for all our marketing campaigns. We will create innovative solutions across international markets, that drive value both for customers and organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.
Our Leeds office is at the heart of our business. The 8-storey building has an onsite staff gym and cafeteria, two heated rooftop terraces, a dedicated gaming room and a staircase amphitheatre. The space brings all our teams under one roof in the biggest private letting office in Yorkshire.
What you’ll do:
Reporting directly to the Senior Executive – Marketing Data Delivery, the Marketing Data Delivery Executive will work to deliver best in class marketing experience for our players. You will also work on the CRM Data Roadmap to implement best practices and efficiency initiatives for our marketing tech stack. You will work closely with the Planners, Creation & Innovation Experts and Campaign Managers, balancing competing priorities and delivering accurate comms to our players.
Other responsibilities include:
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Own CRM data delivery process for BAU and automated processes running via multiple channels.
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Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
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Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in our campaign flows.
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Manage build, QC and delivery of targeted marketing campaigns across our international markets, including automated and triggered programmes for various customer segments and life stages.
What you’ll bring:
You will be working towards becoming a subject matter expert when it comes to marketing data and responsible for effective and timely end-to-end delivery of CRM programs across Email, SMS, Push, Web Messaging and Social channels. You will understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues. You will support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes. You will own, plan, coordinate and manage new data requirements with the database teams and communicate status of them. As the ideal candidate you will have:
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Understanding of data management and CRM best practice within multi-channel communications.
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Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
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Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes.
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Strong understanding of CRM segmentation and database marketing
It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
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Discretionary annual performance bonus
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30 days paid leave
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Health and dental insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and income protection
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The option to join our company pension scheme
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A personal interest allowance to let you learn something new or pursue a hobby
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External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
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Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
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26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
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Daily lunch credit, free fresh fruit, snacks and drinks in the office
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Cash allowance for lunch
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Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com . Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The group:
Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.
