We are searching for an Affiliate Marketing Manager to join our expanding affiliate team in the sports betting & gaming sector on a 12-month fixed term basis.
Betfair is a leading operator in the Spanish market and this role will be a key player to expanding our affiliate network; through building strong partner relationships and making data led decisions. This role provides an opportunity for an experienced and versatile professional to make a big contribution to the growth of our affiliate marketing campaigns.
This role will be part of our hybrid working environment with a blend of time in the office and from home.
What you’ll do:
· Plan and implement team objectives to achieve Affiliate program goals.
· Regularly evaluate the affiliate program’s performance, utilizing data to pinpoint trends and areas for enhancement.
· Proactively recruit new affiliates partnerships, manage budgets, and drive program growth.
· Work closely with management to develop and oversee deal structures to acquire and retain affiliates.
· Forge and maintain strong relationships with Affiliate partners, offering support and resources to optimize their performance.
· Collaborate with various departments to align Affiliate marketing strategies with broader company goals.
· Ensure the program adheres to legal and regulatory standards, maintaining compliance and managing risks.
· Implement continuous improvement practices to enhance program efficiency and effectiveness.
· Conduct regular QBRs with key strategic partners, reviewing all KPIs and aligning strategy with the roadmap for the region.
What you’ll bring:
· 3+ years’ experience in affiliate marketing, digital marketing, or SEO.
· Fluent in English and Spanish, both verbal & written.
· Proficient in Affiliate marketing, covering a broad range of affiliate type (SEO, Paid Search, Social, Content)
· Experienced with data analysis, and budget management.
· Skilled in creating outreach strategies and managing relationships across platforms.
· Experience in developing reward structures and managing contract compliance.
· Understanding of different affiliate marketing models (CPA/CPL etc..)
· Ability to work collaboratively across teams and communicate effectively with collaborators.
· Commitment to ethical promotion and adherence to industry regulations.
· Sports Betting experience preferred, not essential, but a passion for sports/ sports betting category is expected.
· This role requires a proactive approach to growing and optimizing the Affiliate program, ensuring its alignment with our business goals while fostering a positive and productive relationship with Affiliates.
