Flutter has a long track record of robust financial performance with a compound annual growth rate in total shareholder returns of 6.2% for the five years to 31 December 2021.
Flutter Entertainment
We are the global player leading betting and gaming into the future, responsibility and sustainably.
About Flutter Entertainment
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector.
For us, it’s all about bringing entertainment to life for millions of customers in a safe, responsible and sustainable way. Although we have the scale of a leader, our challenger mindset is what allows us to constantly explore new spaces, markets and opportunities to engage and entertain our customers.
Our financial performance in 2021
£6bn
- total revenue
£36bn
- Sportsbook Stakes
£7.6m
- Average Monthly Customers
100+
- International Markets
Our regions and brands
Through our Flutter International division, we offer a diverse range of sports betting, gaming and casino products in regions across the world.
The Flutter International division is organized into five distinct regions:
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UK & Ireland (UKI):
In UKI, we offer sports betting and gaming products through our brands: Paddy Power, Betfair, Sky Betting & Gaming and tombola. In addition, our PokerStars, and Betfair International brands are managed within our UKI region.
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Southern Europe & Africa (SEA):
Our SEA region is home to Italy’s leading gaming operator, Sisal, which offers lottery, betting, online gaming, and gaming machines. Snai in Italy is set to join Flutter in 2025, subject to regulatory approvals. Additionally, PokerStars operates in this region.
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Asia-Pacific (APAC):
In our APAC region we provide online sports betting products through our market-leading Sportsbet brand in Australia. Additionally, we offer rummy and online skill games in India through Junglee Games.
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Central & Eastern Europe (CEE):
In our CEE region, MaxBet is a leading omni-channel sports betting and gaming operator in Serbia, while Adjarabet is Georgia’s leading online operator with a strong presence in Armenia. Singular, a B2B iGaming software provider, operates in Malta, North Macedonia, and Georgia.
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Brazil:
Flutter will establish a new Brazil region with the acquisition of the leading Brazilian operator, NSX Group and its brands including betnacional, pending regulatory clearance in 2025, alongside the existing Betfair Brazil business.
Our Positive Impact Plan
Our Positive Impact Plan marks the next step in Flutter’s ongoing commitment to make a positive difference in the communities and markets in which we operate.
Using our global scale while maintaining local connections, this new, Group-wide strategy builds on the significant progress we have already made across our three key focus areas – our customers, our colleagues and our communities – and also includes our efforts to reduce our environmental footprint.
Devised and driven by our passionate employees, all of whom are committed to doing the right thing, our Positive Impact Plan creates a consistent global approach that is aligned with our corporate strategy. It gives our diverse portfolio of brands better access to the insights, skills and capabilities of the wider Group to develop local initiatives that create maximum impact.
Features
Strategic focus
Helping customers to PLAY WELL
Essential foundations
Reducing our ENVIRONMENTAL IMPACT
Key ESG Pillars
Empowering colleagues to WORK BETTER
Key ESG pillars
Working with communities to DO MORE
Be part of our talent community
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