Flutter Entertainment

Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector. 

For us, it’s all about bringing entertainment to life for millions of customers in a safe, responsible and sustainable way. Although we have the scale of a leader, our challenger mindset is what allows us to constantly explore new spaces, markets and opportunities to engage and entertain our customers.

Our Positive Impact Plan marks the next step in Flutter’s ongoing commitment to make a positive difference in the communities and markets in which we operate.

Using our global scale while maintaining local connections, this new, Group-wide strategy builds on the significant progress we have already made across our three key focus areas – our customers, our colleagues and our communities – and also includes our efforts to reduce our environmental footprint.

Devised and driven by our passionate employees, all of whom are committed to doing the right thing, our Positive Impact Plan creates a consistent global approach that is aligned with our corporate strategy. It gives our diverse portfolio of brands better access to the insights, skills and capabilities of the wider Group to develop local initiatives that create maximum impact.