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The Global Player

We are the global player leading betting and gaming into the future, responsibility and sustainably.

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About Flutter Entertainment

Flutter Entertainment is the world’s leading online sports betting and gaming company, operating some of the most innovative, diverse and distinctive brands in the sector. Listed on the London FTSE 100 and Euronext stock exchanges, Flutter is setting the agenda for positive change in the industry.

For us, it’s all about bringing entertainment to life for millions of customers in a safe, responsible and sustainable way. Although we have the scale of a leader, our challenger mindset is what allows us to constantly explore new spaces, markets and opportunities to engage and entertain our customers.

Our financial performance in 2021

Flutter has a long track record of robust financial performance with a compound annual growth rate in total shareholder returns of 6.2% for the five years to 31 December 2021.

£6bn

  • total revenue

£36bn

  • Sportsbook Stakes

£7.6m

  • Average Monthly Customers

100+

  • International Markets

Our divisions and brands

Flutter has an unparalleled portfolio of premium brands in a sector with a long runway of future growth ahead of it. From bookmaking to gaming, with the exchange, poker, fantasy sports, and B2B, Flutter is leveraging its global scale and local knowledge to grow its gold medal positions in its core markets. The Group is split into four divisions, all of which offer leading products and engage with passionate customers:

  • International

Flutter International operates in many territories globally through brands including PokerStars, Sisal, PokerStars Casino, PokerStars Sports, Betfair International, Adjarabet and Junglee

  • UK&I 

Sky Betting & Gaming, Paddy Power, Betfair UK and Tombola offer market leading innovation to millions of customers every week as part of our UK & Ireland division.

  • Australia

Our Australian division consists of Sportsbet, the clear leader in online sports betting across Australia.

  • US

Our US division has a diverse product offering and consists of America’s #1 online sportsbook and casino operator, FanDuel, as well as FOX Bet, TVG, PokerStars and Betfair US.

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Our Positive Impact Plan

Our Positive Impact Plan marks the next step in Flutter’s ongoing commitment to make a positive difference in the communities and markets in which we operate.

Using our global scale while maintaining local connections, this new, Group-wide strategy builds on the significant progress we have already made across our three key focus areas – our customers, our colleagues and our communities – and also includes our efforts to reduce our environmental footprint.

Devised and driven by our passionate employees, all of whom are committed to doing the right thing, our Positive Impact Plan creates a consistent global approach that is aligned with our corporate strategy. It gives our diverse portfolio of brands better access to the insights, skills and capabilities of the wider Group to develop local initiatives that create maximum impact.

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