Brand Management Lead

Brand Management Lead – SEA (Southern Europe & Asia)

About The Role

This is a pivotal brand role sitting within our central Brand Services function, supporting PokerStars and our regional partners across our SEA markets.

As part of a newly evolved Brand organisation, you will play an upstream role in proposition development helping shape ideas from the outset, not just how they come to market.

You will act as a strategic brand partner to the business, ensuring everything we create is insight-led, commercially aligned, and true to our brand positioning, while inspiring teams to think big and more creatively about the role brand can play and how it can be executed.

This is an exciting time to join! We’re building a more connected, insight-driven and influential brand function to unlock growth across PokerStars and its partners.

What You’ll Do

Strategic Brand Leadership

• Act as the Brand partner for SEA markets, supporting both central functions and regional partners with clear, strategic direction

• Shape new and existing propositions from a brand and player-first perspective, working closely with our Planning, Generosity and Insight teams.

• Ensure all work ladders up to commercial objectives and local brand positionings, while identifying opportunities to scale and influence globally

Proposition & Creative Development

• Lead the development of proposition narratives and strategic territories, ensuring ideas are distinctive, insight-led and commercially relevant

• Lead creative briefing  on poker initiatives and partner with Creative & Content teams to shape high-quality creative platforms and toolkits

• Translate propositions into clear, structured messaging frameworks that enable regional teams to activate effectively across channels

• Ensure outputs are delivered in a way that is simple and adaptable for local marketing teams

Brand Stewardship & Enablement

• Provide both strategic and hands-on brand guardianship, ensuring consistency and quality across all player touchpoints

• Build, maintain and evolve global brand assets, playbooks and toolkits to empower regional teams to deliver effectively, rather than prescribe execution

• Set teams up for success by ensuring they have clarity, direction and flexibility in how they bring ideas to life locally

Collaboration & Influence

• Bring teams together across functions, acting as a connector to ensure work is cohesive and impactful

• Collaborate closely with SEA Network Planning functions to help shape and bring partners onboard with plans for the liquidity

• Present brand  ideas in a clear, compelling and inspiring way to stakeholders at all levels

• Champion the evolving role of Brand within the business, moving perception beyond ‘branding’ to a core driver of growth and strategy

Global-Local Integration

• Partner closely with our SEA markets and Planning function to understand local nuances, challenges and opportunities.

• Ensure propositions and frameworks are developed with localisation in mind from the outset

• Capture and translate local learnings into improvements to global brand assets and approaches.

• Ensure a strong feedback loop between regional execution and central strategy.

• Work closely with brand reputation leads and live event media managers to maximise the impact of live events and other globally communicated initiatives at a local level

What You’ll Bring

• 8+ years in brand strategy, brand management, or a similar role.

• Proven ability to think strategically while delivering hands-on impact.

• Strong commercial awareness – able to connect brand thinking to business outcomes

• Experience working across markets or with regional teams is highly desirable

• A curious, proactive mindset with a passion for learning and continuous improvement

• Confidence in influencing senior stakeholders and working cross-functionally

• Ability to simplify complexity and communicate ideas clearly and persuasively

• Language skills in Spanish, French, Italian or Portugues are a big advantage