Content & Customer Experience Senior Specialist - France

Location: Malta

Grade: I4.1
 

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.
 

Role Overview

We are looking for a Customer Journey & Content Senior Specialist to support the delivery and optimisation of customer-facing experiences across PokerStars France. This role sits at the intersection of content, CVM, and customer experience, ensuring that all onsite and in-app content is accurate, engaging, and aligned with commercial priorities.

You will play a key role in managing content execution while also analysing customer journeys, identifying friction points, and contributing to continuous improvements in engagement and user experience. Working closely with Customer Operations, Commercial, and Design teams, you will help ensure a seamless and consistent experience across all touchpoints in a fast-paced and highly regulated environment.
 

What you’ll do:

• Manage the Content Management System for the website, app, and all PokerStars properties, ensuring content is always accurate and up to date.

• Implement and update content and graphics in line with the publishing calendar, reflecting major Poker events, as well as Casino content priorities.

• Maintain a high level of accuracy and attention to detail, ensuring all content remains relevant for different customer segments.

• Monitor and quickly fix bugs or inconsistencies in website and app content.

• Manage the Content Management System for Landing Pages Work closely with the Customer Operations and commercial teams to ensure seamless alignment between marketing, promotions, and customer experience.

• Manage banner placements across the website, ensuring the right promotions are displayed at the right time.

• Request and oversee design team deliverables, ensuring that all banners and content are always on-brand.

• Be available for on-duty work during special events, ensuring real-time content updates and smooth execution.

• Embrace PokerStars' tone of voice, ensuring consistency across all customer facing content.

• Monitor content performance data and develop dedicated analyses and re s.

• Analyze customer journeys, identify pain points, and propose innovative solutions to enhance the experience and content engagement.

• Manage A/B testing planning and execution, employing insights to refine content delivery and enhance customer experiences.

• Use data-driven approaches to ensure all initiatives are aligned with customer needs and market trends.
   

What you’ll bring:

• Native French proficiency is required, with strong English communication skills

• Proven experience managing a CMS for a website, app, or digital platform.

• Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.

• Ability to work efficiently under time pressure, especially for real-time content updates.

• Basic troubleshooting skills to fix content-related bugs.

• Excellent communication skills to coordinate with multiple teams, including Customer Operations, Commercial and Design.

• Familiarity with banner management and digital publishing workflows.

• Data-driven approach and familiarity with analysis and reporting.

• Ability to analyse and optimize users’ content-consumption journeys.

• Passion for sports, sports betting, and poker is a strong plus.

• Ability to embrace and maintain the brand’s tone of voice, ensuring a consistent user experience.

• Willingness to be on call for key sporting and gaming events that require immediate content updates.
   

What you’ll get:

Malta:

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.
   

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected] . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/