Job Title: Experience & Content Senior Specialist – France (12 month FTC / Secondment)
Location: Malta
Grade: I4.1
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview
We are looking for a Customer Experience & Content Senior Specialist to own and optimise customer-facing digital content across PokerStars France, covering Poker and Sports.
The role sits at the intersection of Content, Customer Experience, Commercial and CVM, ensuring that content across the website, app, landing pages and promotional journeys is accurate, engaging, locally relevant and aligned with France commercial priorities.
This is a highly hands-on role, combining content execution, customer journey optimisation, performance analysis and operational support.
During the platform migration period, the role will also contribute to testing customer-facing journeys, identifying content-related issues and validating fixes ahead of launch.
What you’ll do:
Content Management & Digital Publishing
- Own day-to-day content execution across PokerStars France website, app, landing pages and promotional environments.
- Create, update, schedule and maintain customer-facing content through the CMS.
- Manage the publishing calendar across Poker and Sports.
- Build and maintain landing pages, banners and promotional content.
- Ensure content, links, assets, copy and calls-to-action are accurate and up to date.
- Coordinate urgent and real-time content updates around major Poker tournaments, sporting events and commercial campaigns.
- Maintain PokerStars’ tone of voice and ensure a consistent French customer experience.
Poker & Sports Content
- Manage and maintain customer-facing Poker and Sports content for the French market.
- Support Sportsbook content execution and localisation, ensuring sporting events and competitions are clearly presented to French customers.
- Support Poker content around tournaments, promotions and key product initiatives.
- Ensure consistency between onsite content and wider commercial campaigns.
Customer Journey & Experience
- Review key customer journeys across website and app and identify friction points or inconsistencies.
- Analyse journeys including registration, onboarding, deposits, promotions, Poker participation and Sports betting.
- Work closely with Commercial, CVM and Customer Operations teams to improve the end-to-end customer experience.
- Find opportunities to improve engagement, conversion and content consumption.
- Support A/B testing and experimentation to optimise customer journeys and content performance.
Content Performance
- Monitor customer behaviour and content performance using analytics and reporting tools.
- Analyse engagement, promotional interaction, conversion and customer drop-off points.
- Translate data into actionable recommendations for Content, Commercial and CVM teams.
- Support post-campaign and post-event reviews.
- Continuously optimise content placement and customer journeys based on performance insights.
Platform Migration & Operational Readiness
During the France platform migration period, the role will provide hands-on Content and Customer Experience support.
Responsibilities include:
- Support UAT, pilot and launch-readiness activities.
- Test customer-facing content and key customer journeys across web and app.
- Verify French localisation, promotional content, landing pages, banners, links and visual assets.
- Identify content and customer experience defects.
- Raise and track issues through the appropriate support tools.
- Retest fixes and confirm successful resolution from a business and customer perspective.
- Support launch-readiness checks and post-launch monitoring.
The role supports customer-facing readiness and is not responsible for technical migration programme delivery.
Collaboration
Work closely with: France Commercial; CVM and CRM; Poker and Sports; Customer Operations; Product and Technology; Analytics; Design and Brand.
Ensure clear coordination across content delivery, campaigns, customer journeys and issue resolution.
Core Tools
The successful candidate should have strong hands-on experience with the key tools supporting the role, particularly:
- CMS – website, app and landing-page content management.
- Redax – Sportsbook content management.
- Figma – visual asset review and coordination.
- Adobe Analytics / Qlik – content and customer journey performance analysis.
- Jira / ServiceNow – issue management, testing and defect tracking.
Experience with additional CVM or customer engagement platforms is advantageous but not essential.
What you’ll bring:
- Native-level French is required, with strong professional English.
- Proven experience managing digital content through a CMS.
- Strong experience with website, app, landing-page and promotional content.
- Good understanding of digital customer journeys and user experience.
- Ability to identify and troubleshoot customer-facing content issues.
- Strong analytical approach and ability to translate performance data into practical improvements.
- Excellent attention to detail.
- Strong organisational skills and ability to manage multiple priorities.
- Ability to operate effectively in a fast-moving environment.
- Experience working across Commercial, CVM, Product, Customer Operations, Design and Technology teams.
- Comfortable raising, tracking and validating content-related defects.
- Strong ownership and ability to follow activities through to completion.
- Strong understanding of French customers and local market expectations.
- Knowledge of Poker and/or Sports betting is strongly preferred.
- Willingness to support critical commercial events requiring timely content updates.
What you’ll get:
Malta:
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected] . Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
