About PokerStars:
PokerStars brings a world of epic entertainment to communities. Encompassing PokerStars, PokerStars Sports and PokerStars Casino, they are a true entertainment destination for millions of registered players globally.
Overview of the role:
We invite applications for a Customer Marketing Specialist to join the PokerStars.com Marketing department. This role offers an excellent opportunity to work within a truly multicultural team and thrive in a fast-paced, dynamic atmosphere.
The Customer Marketing Specialist is responsible for assisting with the development of customer marketing strategies and ensuring smooth operational processes.
Reporting to the Senior Customer Marketing Manager, your main role is to assist in developing customer communication plans that meet our business goals. You will help create detailed plans, targeting strategies, and actionable insights for customer messaging.
You will also help produce communications that engage customers with a compelling brand story and personalized message. Additionally, you will assist with analyzing communications and designing ‘test & learn’ approaches that improve results. You will provide clear reports and recommendations to various senior collaborators in marketing and commercial teams.
The Customer Marketing Specialist will collaborate closely with partners across Commercial, Marketing, Product and the PokerStars Network to advance engagement and performance of our key winning moments, BAU and lifecycle campaigns.
What you’ll do:
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Assist in planning and developing a communication strategy that boosts customer value and engagement.
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Laser focus on making communications relevant and personalized to the customer during their entire lifecycle, from point of acquisition to winback.
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Develop communication plans and briefs to ensure successful execution of customer communication that delivers upon our commercial objectives.
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Contribute to marketing effectiveness initiatives with the aim of delivering agile execution of marketing that meets commercial needs.
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Help develop and implement the Customer Contact Strategy and supporting Technology improvements to deliver improved, efficient, and personalized communication to our customers.
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Ensure compliance with local regulations, guidance and uphold operational best practices.
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Find opportunities for value-driving and incremental growth activity in line with commercial priorities and prioritize actions based on best forecast outcomes, backing up recommendations with research and/or data-driven insight.
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Work closely with the wider Customer Marketing and Commercial team to understand and improve performance of integrated communication strategies.
What you’ll bring:
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Experience within a similar position for a multi-product online gambling brand
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Experience directing multiple customer communication channels and CRM initiatives that offer an exceptional customer experience and boost commercial outcomes.
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Comfort working closely with a wide range of collaborators across the business
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Strong planning and organizational approach
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Ability to analyze large amounts of data and insight, driving improvements in customer communication and engagement as a result
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Understanding of segmentation and targeting
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Customer-first focus
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Delivery-focused approach
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Excellent stakeholder management and comfortable chairing meetings
It’s okay if you don’t think you tick every box on this list. We love people who are ambitious and eager to learn. If you believe you can contribute and grow in this role, we encourage you to apply!
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
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Discretionary annual performance bonus
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30 days paid leave
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Health and Dental Insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and disability coverage
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Wellbeing fund
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Continuous learning support for certifications and career growth
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26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
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A sports’ card membership valid across the country
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Discounts as a compliment form us among different services
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Monthly food vouchers
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The Group:
PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: [email protected]
Please note we cannot accept general applications; this inbox is just for providing support to those who need it.
Want a seat at the table? Apply now!
We will aim to respond to you as soon as possible. If you’re the right fit for our Senior Software Engineer role, you will be invited to a zoom interview.
Find your passion with PokerStars.
