Location: Milano, Roma, Porcari (LU)
About us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll do:
In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.
You will:
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Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
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Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.
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Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.
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Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
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Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
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Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
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Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.
What you’ll bring:
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Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.
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Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch.
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Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
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Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations.
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Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders.
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Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.
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Fluency in Italian and English (both written and verbal).
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Educational background: Degree in Marketing, Data Analytics, Communication, or related fields.
Why choose us:
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A dynamic environment within the world’s largest online gaming group.
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Opportunities for learning, growth and cross-country collaboration.
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Meal allowance.
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Supplemental Health Insurance.
Choose us also for:
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An inclusive work culture and access to our Diversity & Inclusion initiatives.
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Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
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Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
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Parental Leave Packages offering additional financial and practical support.
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Volunteering during working hours.
Base pay hiring range for this role in Italy €53.300 - €69.400 gross per year,under the collective agreement Commercio e Terziario level Quadro .
This is our standard pay guide for the role and location;any offer made will reflect your experience, skills andinterview assessment, and will ordinarily fall within thisrange.
Additional reward elements (benefits and/or incentives)may apply depending on the role and location.
Much more about us:
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Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside .
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Reviews and comments from our Glassdoor and Indeed pages. Put yours!
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.
